Introduction
Shinjuku is one of Tokyo’s largest shopping districts, attracting both locals and international visitors. Among the many fashion brands in the area, GU stands out for offering trend-focused clothing at affordable prices.
If you are searching for “Shinjuku GU,” this guide covers everything you need to know: exact store locations, addresses, opening hours, access routes, and how GU differs from UNIQLO.
GU Store Locations in Shinjuku
GU Bic Camera Shinjuku East Exit Store
Address: 7F, Bic Camera Shinjuku East Exit Store, 3-29-1 Shinjuku, Shinjuku-ku, Tokyo
Access: About 3 minutes on foot from JR Shinjuku Station East Exit
Opening Hours: 10:00 – 22:00
Located inside the Bic Camera building near the East Exit of Shinjuku Station, this is one of the most convenient GU stores in the area. The store carries men’s, women’s, and kids’ collections and offers a wide range of seasonal and trend items.
Its extended hours (until 10:00 PM) make it especially convenient for evening shopping.
GU Shinjuku Flags (South-East Exit Area)
Address: 7F–8F, Flags, 3-37-1 Shinjuku, Shinjuku-ku, Tokyo
Access: Directly accessible from JR Shinjuku Station South-East Exit
Opening Hours: 11:00 – 21:00
Situated inside the popular shopping complex Flags, this store is easily accessible from the South-East Exit of Shinjuku Station. The location is especially convenient for travelers arriving via JR lines.
The store spans multiple floors and offers a comprehensive selection of GU’s latest collections.
GU Seibu Shinjuku PePe Store
Address: 5F, Seibu Shinjuku PePe, 1-30-1 Kabukicho, Shinjuku-ku, Tokyo
Access: Next to Seibu Shinjuku Station; within walking distance from JR Shinjuku Station
Opening Hours: 11:00 – 21:30
Located in Kabukicho inside Seibu Shinjuku PePe, this store is convenient for visitors exploring the entertainment district. Compared to the East Exit store, it may feel slightly less crowded depending on the time of day.
What You Can Find at GU in Shinjuku
GU offers a full lineup of:
Men’s wear
Women’s wear
Kids’ clothing
Shoes and accessories
Seasonal and trend-driven items
Prices are generally positioned as affordable, making GU popular among students, young professionals, and travelers looking for stylish yet budget-friendly fashion.
Key Differences Between GU and UNIQLO
Although GU and UNIQLO belong to the same parent company (Fast Retailing), their positioning is clearly different.
First, pricing. GU is generally more affordable than UNIQLO. Many items are designed to be accessible at lower price points, making GU especially attractive for trend experimentation.
Second, trend focus. GU places stronger emphasis on fast-changing fashion trends, bold silhouettes, and seasonal designs. UNIQLO, by contrast, focuses more on timeless basics, functional wear, and technical fabrics such as HEATTECH or AIRism.
Third, target demographic. GU tends to appeal more to younger customers seeking trend-driven outfits. UNIQLO has a broader demographic appeal, including families and customers looking for long-term wardrobe staples.
If you are shopping in Shinjuku and want both trendy and basic pieces, visiting both GU and UNIQLO can be an efficient strategy, as multiple UNIQLO stores are also located near Shinjuku Station.
Tax-Free Shopping for International Visitors
All GU stores in Shinjuku offer tax-free shopping for eligible international visitors. A passport is required at the time of purchase, and minimum purchase conditions may apply.
Major credit cards and electronic payment methods are widely accepted.
Summary
If you are searching for GU in Shinjuku, you have three convenient options:
The East Exit store inside Bic Camera (open until 22:00)
The Flags store near the South-East Exit
The Seibu Shinjuku PePe store in Kabukicho
Whether you are looking for affordable trend pieces or comparing GU with UNIQLO, Shinjuku provides easy access to both brands within walking distance of the station.
For visitors and residents alike, GU in Shinjuku is a reliable stop for budget-friendly fashion in one of Tokyo’s most dynamic shopping districts.
Looking for the original article in Japanese?
Click here to view the Japanese version on Daily Shinjuku.
