Introduction
Shin-Okubo is known for its busy streets and nonstop foot traffic, but you can still find places where you can slow down for a relaxed brunch. This time, I visited The Bake Factory, a bakery café on Okubo-dori in Shin-Okubo, and tried two of their croissant-based menu items—one savory and one sweet.
The Bake Factory: A Bakery Café on Okubo-dori in Shin-Okubo
The Bake Factory is a bakery café that opened in December 2024. It’s located along Okubo-dori, about a two-minute walk from JR Shin-Okubo Station.
This was my first visit, and I stopped by a little after 10 a.m. on a weekday.
Inside the Café and a Look at the Menu
The interior has a Korean café-inspired design and offers 32 seats. On the right side after you enter, there are seats with a view of Okubo-dori, giving the space an open feel.
There are many two-person tables, and some seats have power outlets available. On the left side of the entrance, you’ll find a display lined with many varieties of croissants. There is also a kitchen area further inside, and the croissants may be baked in-house.
Here are some items from the menu (excerpt):
Croissants / Food
- Artisan Croissant: 330 yen (tax incl.)
- Fresh Sandwich: 520 yen (tax incl.)
- Tartar Chicken Croissant: 580 yen (tax incl.)
- Hokkaido An Butter Croissant: 530 yen (tax incl.)
- Egg Mayo Croissant: 480 yen (tax incl.)
- Triple Chocolate Croissant: 600 yen (tax incl.)
- Dubai Chocolate Pistachio Croissant: 730 yen (tax incl.)
- Fresh Strawberry Cream Croissant: 710 yen (tax incl.)
- Fresh Orange Cream Croissant: 630 yen (tax incl.)
Drinks
- Americano: Set 440 / Regular 490 / Large 540 yen (tax incl.)
- Café Latte: Set 490 / Regular 540 / Large 590 yen (tax incl.)
- Earl Grey: Set 490 / Regular 540 / Large 540 yen (tax incl.)
- Strawberry Yogurt Smoothie: Set 630 / Large 680 yen (tax incl.)
- Matcha Latte: Set 550 / Regular 600 / Large 650 yen (tax incl.)
The main focus is croissant-based creations, and a few types of financiers are also sold. The ordering system is simple: choose your croissants on a tray, then order your drink at the register.
What I Tried: Egg Mayo Croissant and Fresh Orange Cream Croissant
Here’s what I ordered this time.
Egg Mayo Croissant (480 yen) + Americano Set (440 yen)
I paired the Egg Mayo Croissant with an Americano set. With so many croissant options on the menu, it’s no surprise the croissant itself was crisp and buttery, with a satisfying flavor. The egg mayo filling matched well, making it an easy brunch choice.
Fresh Orange Cream Croissant (630 yen) + Earl Grey Set (490 yen)
I also tried the manager’s recommended Fresh Orange Cream Croissant with an Earl Grey set. It’s a dessert-style croissant combining fresh orange, whipped cream, and a crisp croissant dusted with powdered sugar. It wasn’t overly sweet or heavy, and it felt just right for breakfast or brunch.
Wrap-up
The Bake Factory is a croissant-focused bakery café in Shin-Okubo with both savory and sweet options. Even though Okubo-dori is busy on weekdays, the café itself felt relatively quiet, so it was easy to spend time at a relaxed pace.
This visit focused on one savory and one sweet croissant, but there were other combinations that caught my attention—like Dubai chocolate and bulgogi—so I’d like to return again.
If you’re curious, it’s worth stopping by.
Shop Information (as written in the original)
Shop Name: The Bake Factory
Address: 2F, Kaida 7th Building, 2-2-1 Hyakunincho, Shinjuku-ku, Tokyo 169-0073
Nearest Station: About 2 minutes on foot from JR Shin-Okubo Station (136 m)
Hours: 9:00–23:00
Closed: None
Power Outlets: Available
Wi-Fi: Not available
Smoking: No
Notes: 32 seats; card accepted; e-money accepted; QR code payments accepted
Tabelog Score: 3.36 (as of February 2026)
Looking for the original article in Japanese?
Click here to view the Japanese version on Daily Shinjuku.
https://daily-shinjuku.tokyo/2026/02/08/okubo-the-bake-factory/
