Introduction
This article features the renewed Starbucks Reserve® Cafe Shinjuku Marui Main 2F, a new Starbucks format that opened on September 1, 2025. Blending Milan’s bar culture with Japan’s kissaten traditions, the cafe operates as a bakery-forward concept. We visited around 9:00 a.m. on a weekday, and it was nearly full despite being two months after opening.
A New Starbucks Format at Shinjuku Marui Main
The Starbucks Reserve® Cafe Shinjuku Marui Main 2F represents a new Starbucks format that fuses Milanese bar culture with Japanese kissaten sensibilities to create a modern café-bakery. During our visit, seating was almost full.
Interior and Menu
Compared with the previous tenant, the interior layout makes the seat spacing narrower and the apparent number of seats larger.
A key feature is the Princi Italian bakery lineup: the flagship Cornetti, along with donuts, quiche, cheesecake, apple pie, and more.
Drinks (eat-in prices)
Classic Double Tall Latte 750 yen / Starbucks Reserve Sweet Milk Coffee 750 yen / Starbucks Reserve Espresso Affogato Frappuccino 880 yen / Today’s Coffee 590 yen / Cinnamon Mousse Foam Honey Latte 590 yen / Cold Brew Float 770 yen.
Cornetti and Classic Double Tall Latte
We ordered Today’s Coffee (590 yen) iced. Note that sizes start from Tall here, so those who usually pick Short should be aware.
The Classic Double Tall Latte (750 yen) is formulated sweeter than a standard café latte.
From the bakery, we tried the Cornetti (380 yen) and Cornetti with Hazelnut Cream (470 yen). The Cornetti has a notably strong butter aroma and a mochi-crisp bite that highlights the wheat flavor. Its saltiness pairs well with the sweeter Classic Double Tall Latte.
Summary
The renewed Shinjuku Marui location increases seating density and removes power outlets, making PC work less convenient than before. Still, exclusive items like the Cornetti and the Reserve beverages make it a solid candidate when café-hunting around Shinjuku-sanchome. If interested, consider stopping by.
Shop Information
Name: Starbucks Reserve® Cafe Shinjuku Marui Main 2F
Address: 2F, Shinjuku Marui Main Building, 3-30-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Nearest Station: About 1 minute on foot from Shinjuku-sanchome Station (≈75 m)
Hours: 7:00–22:30
Closed: Irregular
Power Outlets: No
Wi-Fi: Yes
Smoking: No
Notes: 57 seats; credit cards accepted; e-money accepted; QR payments accepted
Tabelog Rating: 3.23 (as of November 2025)
Related Café Articles in Shinjuku
- “Meikyoku • Coffee Shinjuku Ranburu”: 200-seat classic café with Cinnamon Toast and Pizza Toast
- Kagurazaka “dacō?” bakery café: Napoli donuts and the “Dacō Burger”
Looking for the original article in Japanese?
Click here to view the Japanese version on Daily Shinjuku.（https://daily-shinjuku.tokyo/2025/11/09/marui-starbucks-reserve-cafe-review/）
