Introduction
Beloved around the world, NARUTO follows the journey of Naruto Uzumaki and his growth as a ninja surrounded by friendship and perseverance.
In this article, we introduce the best places in Shinjuku where you can experience the world of NARUTO — from anime shops and events to immersive cultural spots.
Shops to Enjoy NARUTO in Shinjuku

1. Animate Shinjuku Marui Annex

Located inside Shinjuku Marui Annex, Animate is one of Tokyo’s leading anime specialty stores.
It offers NARUTO and BORUTO manga, Blu-rays, acrylic stands, and various character goods.
Special display sections often appear during major anniversaries or campaigns, featuring exclusive items.
Just a short walk from Shinjuku-sanchome Station (Exit C4), it’s a must-visit for every anime fan.

2. Surugaya Shinjuku Marui Annex

In the same building as Animate, Surugaya specializes in pre-owned and rare anime merchandise.
You might find NARUTO-related limited figures, campaign goods, or event bonuses that are no longer in production.
It’s a treasure trove for collectors looking for hard-to-find items.

3. BANDAI NAMCO Cross Store Tokyo (Shinjuku Mylord)
This entertainment complex at Shinjuku Mylord features official BANDAI shops under one roof.
Visitors can purchase NARUTO figures, card game items, and capsule toys (Gashapon).
New releases featuring Naruto, Sasuke, and other popular characters are regularly available, making it a lively stop for tourists.
Past Events in Shinjuku

NARUTO THE GALLERY (2022–2023)
Celebrating the 20th anniversary of the NARUTO anime, this special exhibition attracted fans from across Japan.
Held at Roppongi Museum, easily accessible from Shinjuku, it recreated iconic battle scenes through large-scale video displays and showcased exclusive artwork and illustrations.
NARUTO & BORUTO Fair 2024 at Animate Shinjuku Marui Annex
From January 13 to January 28, 2024, the Animate Shinjuku Marui Annex participated in the nationwide NARUTO & BORUTO Fair 2024.
The event celebrated both the NARUTO anime’s 20th anniversary and the launch of the new BORUTO arc.
Visitors could enjoy limited-edition goods, postcard giveaways, and themed displays highlighting famous scenes from both generations.
The fair attracted fans of all ages and filled the store with excitement.
Experience the Spirit of NARUTO in Shinjuku (All Spots Verified)
NINJA Trick House in Tokyo (Kabukicho) ✅
A hands-on attraction themed around ninjas, located in Kabukicho.
Guests can try shuriken throwing, navigate hidden passageways, and experience the feeling of real ninja training.
It’s especially popular among international visitors who want to experience the NARUTO world firsthand.
Address: 2-28-13 Kabukicho, Shinjuku-ku, Tokyo
Samurai Museum (Kabukicho) ✅
This museum showcases Japan’s samurai culture, displaying armor, swords, and historical artifacts.
Guests can try on samurai armor and participate in guided tours available in English.
The museum captures the spirit shared between ninjas and samurai, offering insight into the cultural roots behind NARUTO.
Address: 2-25-6 Kabukicho, Shinjuku-ku, Tokyo
Saryo Kojyuan (Shinjuku Gyoenmae) ✅
A serene Japanese café where you can enjoy matcha and traditional sweets.
The peaceful garden-like atmosphere evokes the calm of the Hidden Leaf Village.
Perfect for relaxing after sightseeing or for experiencing the “quiet side” of NARUTO’s world.
Summary
Shinjuku is filled with ways to experience the world of NARUTO and BORUTO.
You can shop for exclusive merchandise, take part in themed events, or even enjoy ninja and samurai culture through hands-on attractions.
Whether you’re a long-time fan or a curious traveler, Shinjuku offers the perfect setting to immerse yourself in the ninja spirit that defines NARUTO.
©岸本斉史 スコット/集英社・テレビ東京・ぴえろ
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