LABUBU is a popular character released by POP MART, a designer toy brand known for its collectible art figures.
With its unique mix of fairy-tale charm and dark fantasy elements, LABUBU has gained a strong following among collectors and character fans around the world.
For visitors to Tokyo, especially those interested in designer toys, Shinjuku is one of the key areas to explore.
This article explains where to buy LABUBU-related items in Shinjuku, based only on confirmed locations and reliable information.
What Is LABUBU?
LABUBU is a character created by artist Kasing Lung and released by POP MART.
Its design combines childlike innocence with slightly eerie expressions, making it stand out from typical “cute” characters.
LABUBU figures are mainly sold in blind boxes, meaning buyers do not know which design they will get until opening the package.
Each series has its own theme, which adds to the appeal for collectors.
Why Is LABUBU So Popular?
One reason for LABUBU’s popularity is its strong artistic identity.
Rather than being treated only as a toy, LABUBU is often displayed as an art object or interior decoration.
Another key factor is the blind-box sales format used by POP MART.
The excitement of randomness and the desire to complete a series make LABUBU especially appealing to collectors.
Where to Buy LABUBU Items in Shinjuku
POP MART does not operate many permanent specialty stores in Japan, so availability can be limited.
However, in Shinjuku, there are several confirmed ways to find LABUBU-related items, including retail stores and official POP MART sales channels.
LOFT Shinjuku Marui Main Store
Located inside Shinjuku Marui Main Building, LOFT Shinjuku Marui Main Store is a confirmed location where POP MART products, including LABUBU-related items, have been sold.
LOFT is a major Japanese lifestyle store known for stationery, character goods, and designer toys.
At this store, POP MART items are usually part of limited or rotating stock rather than a permanent display, so availability may vary depending on the timing of your visit.
When searching for LABUBU, it is recommended to check the character goods and toy sections within the store.
POP MART Official Vending Machine (ROBO SHOP)
POP MART operates official vending machines known as “ROBO SHOP,” which sell blind-box figures.
In Shinjuku, a ROBO SHOP is installed inside Shinjuku Odakyu Ace, an underground shopping area near Shinjuku Station’s West Exit.
The product lineup changes regularly, and LABUBU is not guaranteed to be available at all times, but this is an official POP MART sales channel and a reliable option for purchasing authentic products.
UFO Catchers at Game Centers
Some game centers around Shinjuku Station occasionally feature POP MART figures as prizes in UFO catchers (claw machines).
Depending on the timing and the store, LABUBU figures may appear as part of the prize lineup.
However, this method has several limitations:
- Availability is not constant
- Specific characters or series cannot be selected
- Prize lineups change frequently
For this reason, UFO catchers should be considered a bonus opportunity rather than a reliable way to obtain LABUBU.
Tips for Finding LABUBU in Shinjuku
Most LABUBU products are sold as blind boxes, so getting a specific design is never guaranteed.
Popular series can sell out quickly, and stock levels vary by location.
To avoid unofficial or resale items, purchasing from physical stores or official POP MART channels is recommended.
Conclusion
LABUBU is a highly collectible POP MART character that blends art, fantasy, and character design.
In Shinjuku, confirmed places to look for LABUBU-related items include LOFT Shinjuku Marui Main Store, POP MART’s official ROBO SHOP vending machine at Shinjuku Odakyu Ace, and, occasionally, game centers with UFO catchers.
Because availability changes frequently, checking current stock while enjoying shopping and sightseeing in Shinjuku is the best approach.
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Click here to view the Japanese version on Daily Shinjuku.
