Introduction
Tokyu Kabukicho Tower in Shinjuku’s Kabukicho will host a special one-day event highlighting Minamiise Town in Mie Prefecture. “Minamiise Matsuri” brings local flavors and experiences to Tokyo, from a Mie tuna cutting show to hands-on activities and regional specialty sales.
Enjoy Minamiise, Mie Prefecture, With All Five Senses
“Minamiise Matsuri in Tokyu Kabukicho Tower” is designed to let visitors experience the appeal of Minamiise Town through food, activities, and local culture. The event features a tuna cutting show using Mie-produced tuna, plus activities such as packing mandarins, along with sales of Minamiise specialties—all packed into a single day.
The town’s mascot character “Taimii” is also scheduled to appear as a guest. In addition, to celebrate the event, Minamiise specialties such as “Katsuo Namabushi” and “Appappa-gai” will be sold at the 2F “Shinjuku Kabuki Hall – Kabuki Yokocho.”
Event Details
Event name: “Minamiise Matsuri Pop-Up in Tokyu Kabukicho Tower”
Date & time: Saturday, January 31, 2026, 16:00–20:30
Venue: Tokyu Kabukicho Tower (1-29-1 Kabukicho, Shinjuku-ku, Tokyo)
Organizer: Minamiise Town, Mie Prefecture
Summary
If you’ll be in Kabukicho at the end of January, this is a straightforward way to sample Minamiise’s local food culture and seasonal treats without leaving Tokyo. It’s a limited-time, one-day program, so it’s best suited for anyone who enjoys regional pop-ups, local specialty shopping, and event-style food experiences.
Looking for the original article in Japanese?
Click here to view the Japanese version on Daily Shinjuku.（https://daily-shinjuku.tokyo/2026/01/13/kabukicho-minamiise-matsuri/）
