Introduction
Tokyu Kabukicho Tower in Shinjuku—home to hotels, restaurants, and entertainment venues—now welcomes a new service designed for the growing number of international visitors. TST Entertainment, the operator of the tower, has launched “youknowme”, a dialogue-based interview platform that connects visiting travelers with Japanese companies and local governments, creating a real-world hub for inbound tourism research and development.
What Is “youknowme”?
The name “youknowme” cleverly merges the Japanese word yunomi (a teacup) with the English phrase You know me?. Inspired by Japan’s tradition of sharing tea and conversation, the service enables interviewers fluent in English to have open, genuine talks with foreign visitors, uncovering authentic opinions and insights. The aim is to turn these conversations into actionable data for Japan’s tourism and consumer industries.
Key Features
- On-site interviews at Kabukicho Tower, a central hub for overseas tourists.
- End-to-end service, from survey design to report delivery.
- Bilingual interviewers conducting face-to-face conversations.
- Integration with events and sampling campaigns for direct visitor engagement.
- Event planning and operation to support collaborative marketing and testing.
Why Kabukicho Tower?
Located in one of Japan’s most vibrant entertainment districts, Tokyu Kabukicho Tower attracts thousands of visitors daily:
- Over 90% of guests at its hotels—BELLUSTAR TOKYO, A Pan Pacific Hotel and HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel—are international travelers.
- At ZEROTOKYO, Japan’s largest nightclub, 100–200 foreign guests visit daily.
- Total building visitors exceeded 1 million within a month of opening, averaging 20,000 on weekdays and 35,000 on weekends and holidays.
These numbers make Kabukicho Tower an ideal site for live, data-driven inbound marketing research.
Future Plans
“youknowme” will expand into seasonal and trend-focused studies, publishing findings through press releases and public reports. The platform aims to collaborate with companies and local governments to help shape more engaging, globally appealing tourism experiences and products.
Company Information
TST Entertainment Inc.
Joint venture of Tokyu Corporation and Sony Music Entertainment (Japan) Inc.
Head Office: 1-29-1 Kabukicho, Shinjuku, Tokyo
Business: Planning and operation of entertainment facilities at Tokyu Kabukicho Tower
Corporate Site: https://tst-ent.co.jp/
Tower Official Site: https://www.tokyu-kabukicho-tower.jp/
Service Site: https://youknowme-tst.com/
Looking for the original article in Japanese?
Click here to view the Japanese version on Daily Shinjuku:https://daily-shinjuku.tokyo/
